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Strategies unveiled to boost tourism from Spain & Italy
(l - r) Barbara Wood, Tourism Ireland manager, Spain; Tourism Ireland CEO Niall Gibbons; Minister Paschal Donohoe; Niamh Kinsella, Tourism Ireland manager, Italy
Two new strategies launched today will seek to bring in 25% more visitors from Spain & Italy over the next four years.
The strategies identify the significant potential for Irish tourism from the two countries, setting a target of welcoming almost 3.8 million Spanish and Italian visitors between now and 2020 – 825,000 visitors per year from both countries by 2020.
Launching the strategies, Tourism Minister Paschal Donohoe said:
We have seen five consecutive years of growth in overseas visitor numbers to Ireland culminating in a record year in 2015, with more than 8.6 million visits recorded. Despite this, we remain ambitious for even further growth in the Irish tourism sector in the years ahead. The Spanish and Italian strategies which are being launched today show how visitors from these markets will play a key part in achieving our growth targets.
For more information read the press release here.