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Donohoe launches Tourism Ireland 2016 marketing plans
Minister Donohoe with Niall Gibbons, CEO of Tourism Ireland
Tourism Minister Paschal Donohoe today launched details of the marketing plans to promote Ireland overseas in 2016 and beyond.
The organisation aims to surpass this year’s record performance in overseas tourism and to welcome 8.2 million visitors to Ireland in 2016. This figure will represent growth of +4% over 2015 and deliver €4.4 billion to the Irish economy (almost +5%) next year.
Following the success of the Wild Atlantic Way, a new ad highlighting the latest tourism experience, Ireland’s Ancient East, was also unveiled today.
The ad will launch in January 2016 in 23 markets around the world.
Tourism Ireland will also promote Dublin – “A Breath of Fresh Air” – in major markets throughout 2016.
Speaking at the launch, Minister Donohoe said:
The overall tourism goal of Government – as expressed in our Tourism Policy Statement – is that by 2025, revenue from overseas visitors, excluding carrier receipts, will increase to €5 billion net of inflation. We aim to have 10 million visits to Ireland annually by 2025 and 250,000 people employed in the tourism sector, compared to 205,000 at present. In August I appointed a new Tourism Leadership Group, which will identify the specific actions required over the period 2016-2018 in order to achieve the longer-term goals in the Tourism Policy Statement. These actions will be contained in a Tourism Action Plan to be published early next year.
For more information read the press release here.