Diploma in Social Media and Digital Marketing

Location

Fingal Local Enterprise Office, County Hall Swords

Date

6 week duration, every Monday 9.30-4.30pm starting Monday 11 July 2016, 

Of Interest to:

Business Owners / Jobseekers

Cost

€200

Information

The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear on a daily basis. This practical hands on diploma course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses

Over the 6 week duration of the course you will learn the following:

  1. How to target and engage with your prospects & customers across the digital channels
  2. Search strategies, testing options & landing page best practices to generate leads
  3. How to use social media to reach & engage with the right audiences anywhere on the web
  4. Multi-channel content marketing & how you can measure your ROI
  5. How to execute and improve the ROI of any online campaign
  6. How to stay current and competitive on the latest digital & social media trends
  7. How to use your web analytics to measure what matters,  identify changes that you can make to improve business results quickly
  8. Which metrics to focus on based on your objectives, audience and offering
  9. How to plan a digital marketing campaign from inception to completion
  10. You will gain practical, real-world digital marketing training that will grow your business and accelerate your career

Is the Diploma in Social Media and Digital Marketing for me?

Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today.  You will learn how to develop and execute a customised online and web marketing strategy. The course is delivered by experienced online marketing practitioners and course content has been carefully chosen to support any new product or service-led business. Class sizes are limited to 12 people to maximize learning outcomes for participants.  

This course is best suited to those who already have a knowledge of social media and digital marketing. If you are looking for something more basic try our Social Media and Digital Marketing workshop or our Facebook for Novices workshop.

What do I need to bring?

Course materials will be provided. Though you are encouraged to bring along your own laptop in order to participate in the practical exercises in this workshop. 

Morning break, lunch and refreshments will also be provided.

More Information

For more information on this event and your Local Enterprise Office, click here.